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      <title>O'Reilly Conferences: Where 2.0</title>
      <link>http://www.oreillynet.com/conferences/blog/where_20/</link>
      <description>Announcements, articles, blogs, photos, and podcasts about O'Reilly conferences.: Where 2.0</description>
      <language>en</language>
      <copyright>Copyright 2009</copyright>
      <lastBuildDate>Tue, 10 Nov 2009 10:53:20 -0800</lastBuildDate>
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         <title>Where 2.0 Previews: DARPA's TIGR, Yahoo!'s Bell, SENSEable City, Creating Stories, Open Data</title>
<description>&lt;p&gt;Oreilly.com contributing editor James Turner has been busy conducting a series of interviews with some of the most thought-provoking &lt;a href="http://en.oreilly.com/where2009/public/schedule/speakers"&gt;speakers slated&lt;/a&gt; for Where 2.0, coming up May 19-21 in San Jose:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://radar.oreilly.com/2009/04/where-20-preview---darpas-tige.html"&gt;DARPA&amp;#8217;s TIGR Project Helps Platoons Stay Alive&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://radar.oreilly.com/2009/04/where-20-preview---building-th.html"&gt;Building the SENSEable City&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://radar.oreilly.com/2009/04/where-20-preview---tyler-bell.html"&gt;Tyler Bell on Yahoo&amp;#8217;s Open Location Project&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://radar.oreilly.com/2009/04/where-20-preview---pelagos-jef.html"&gt;Pelago&amp;#8217;s Jeff Holden on Creating Stories Out of Your Life&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://radar.oreilly.com/2009/04/where-20-preview-eric-gunderso.html"&gt;Eric Gunderson of Development Seed on the Promise of Open Data&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Where 2.0 brings together the people, projects, and issues building the new technological foundations and creating value in the location industry. Join with other developers, technologists, CTOs, researchers, geographers, academics, business developers, and entrepreneurs to debate and discuss what&amp;#8217;s viable now, and what&amp;#8217;s lurking just below the radar.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/BFCgd7OrY7E" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/BFCgd7OrY7E/where_20_previews_darpas_tigr.html</link>
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         <category>Where 2.0</category>
         <dc:date>2009-04-23T16:02:32-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
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            <item>
         <title>Celebrate the 39th Earth Day with a 39% Savings</title>
<description>&lt;p&gt;As people inspired, curious, and concerned about our planet, we&amp;#8217;re looking forward to observing Earth Day. We&amp;#8217;re offering an unprecedented 39% discount off any Where 2.0 Conference package to celebrate Earth Day&amp;#8217;s 39 years of existence. Use discount code: whr09erd when registering, and make sure you sign up between now and 11:59 pm PST April 22.  &lt;/p&gt;
&lt;p&gt;Many of the projects we explore at Where 2.0 echo the themes and goals of Earth Day, and is a reminder of how our work has an impact on the global community. Just a few of the &lt;a href="http://en.oreilly.com/where2009/public/schedule/speakers"&gt;insightful speakers&lt;/a&gt; presenting &lt;a href="http://en.oreilly.com/where2009/public/schedule/stype/Workshop"&gt;workshops&lt;/a&gt; and &lt;a href="http://en.oreilly.com/where2009/public/schedule/full"&gt;plenary sessions&lt;/a&gt; at this year&amp;#8217;s Where 2.0 include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Doug Eberhard (Autodesk) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7278"&gt;Digital Cities Modeling Workshop&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Denice Ross (Greater New Orleans Community Data Center) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7297"&gt;&amp;#8220;Junk Mail&amp;#8221; and the GeoWeb Shine Light on New Orleans Recovery&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Jubal Harpster (CH2M HILL) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7148"&gt;Geospatial Technology Program for sub-Saharan Africa&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Sam Hiatt (CSU Monterey Bay - NASA) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7273"&gt;Implementing Web Services for NASA&amp;#8217;s Terrestrial Observation and Prediction System&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Will McClintock (University of California Santa Barbara) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7219"&gt;MarineMap: Crowdsourcing Scientifically Defensible Marine Habitat Protection Areas&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Rebecca Moore (Google) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7891"&gt;Indigenous Mappers&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Alex Oliver (Igloo Studios) &lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/8858"&gt;Translating Geo-Web Efficiency into Real-World Sustainability&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/grid"&gt;Check out the complete schedule&lt;/a&gt;, where you&amp;#8217;ll also find info on after-hours events and networking opportunities like the Where Fair. &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/vBj6HD05488" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/vBj6HD05488/celebrate_the_39th_earth_day_w.html</link>
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         <category>Where 2.0</category>
         <dc:date>2009-04-16T17:11:12-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2009/04/celebrate_the_39th_earth_day_w.html</feedburner:origLink></item>
            <item>
         <title>News Release: Where Can Location Technology Go Next? O'Reilly Where 2.0 Conference Reveals Program and Opens Registration</title>
<description>&lt;p&gt;Sebastopol, CA, February 3, 2009 - You can&amp;#8217;t go anywhere or do anything these days without finding one map or another, but location technology continues to grow far beyond those tools. See all the other directions location tech might take at the O&amp;#8217;Reilly Where 2.0 Conference, May 19-21, 2009 in San Jose, CA. Program chair Brady Forrest has revealed the program, and registration has opened. An early registration discount remains available until March 31.&lt;/p&gt;
&lt;p&gt;Now in its fifth year, the Where 2.0 Conference claims the space where developers building location-aware technology intersect with the businesses and entrepreneurs looking for location apps, platforms, and hardware to give them a competitive edge. Where 2.0 delves into the emerging technologies surrounding the geospatial industry and asks the crucial questions.&lt;/p&gt;
&lt;p&gt;Read the &lt;a href="http://www.oreillynet.com/pub/pr/2226"&gt; full press release.&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/G7oSUgNrGZ0" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/G7oSUgNrGZ0/news_release_where_can_locatio_1.html</link>
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         <category>Where 2.0</category>
         <dc:date>2009-02-04T13:55:08-08:00</dc:date>
         <dc:creator>Jackie Hadley, Communications Associate</dc:creator>
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            <item>
         <title>Where 2.0 2009 Preliminary Agenda Unveiled</title>
<description>&lt;p&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/presentations/General"&gt;The schedule for the 2009 edition of Where 2.0&lt;/a&gt; went up late last week. Yes, I&amp;#8217;m biased, but for the fifth year in a row it&amp;#8217;s shaping up to be another stellar experience.&lt;/p&gt;
&lt;p&gt;One of the best things about Where 2.0 is that it&amp;#8217;s a mix of the practical (cartography, local search, data management) and inspirational (augmented reality, 3D imagery, crowdsourcing). It&amp;#8217;s not easy to meld the skill building with the visionary, particularly in a single-track conference, so props to program chair Brady Forrest and his &lt;a href="http://en.oreilly.com/where2009/public/content/about#program_committee"&gt;program committee&lt;/a&gt; for making that happen.&lt;/p&gt;
&lt;p&gt;Some highlights:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/stype/Workshop"&gt;Workshops&lt;/a&gt; are a little shorter this year (75 minutes vs. 3 hours in 2008) and more plentiful, giving attendees more topics to choose from&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7893"&gt;Local Search: Funding Geo&lt;/a&gt;&amp;#8211;Danny Sullivan (Search Engine Land) will share his thinking on the latest advances across all of the search engines&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7891"&gt;Indigenous Mappers&lt;/a&gt;&amp;#8211;Rebecca Moore (Google) has been working closely with indigenous tribes to put their data online, a difficult but rewarding experience&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7156"&gt;Maps in Space&lt;/a&gt;&amp;#8211;the always entertaining Chris Spurgeon (spurgeonworld.com) gives a fun-filled overview of some of the techniques we use to find our way in space&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7892"&gt;Mobiles Around the World&lt;/a&gt;&amp;#8211;Nokia&amp;#8217;s Michael Halbherr shares the latest news on geo-aware web apps&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.oreilly.com/where2009/public/schedule/detail/7212"&gt;The Shape of Alpha&lt;/a&gt;&amp;#8211;Aaron Cope (Flickr) answers the question: If all of Flickr&amp;#8217;s 100+ million geotagged photos were plotted on a map would there be enough data to generate a mostly accurate contour of that place? &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;More is on the way as Brady and company continue their work on the agenda. For those interested in attending, the &lt;a href="https://en.oreilly.com/where2009/public/register"&gt;early registration discount&lt;/a&gt; is currently in effect.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/c1SPbN9Cyng" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/c1SPbN9Cyng/where_20_2009_preliminary_agen.html</link>
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         <category>Where 2.0</category>
         <dc:date>2009-02-03T08:35:10-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2009/02/where_20_2009_preliminary_agen.html</feedburner:origLink></item>
            <item>
         <title>Call for Speakers: Where 2.0 2009</title>
<description>&lt;p&gt;Are you a GIS veteran on the verge of becoming a location entrepreneur? An open source developer hacking up a cool mapping tool? A neogeographer with a project that deserves a wider audience? A CIO using location information in an unexpected way? Program chair Brady Forrest wants to hear from you. &lt;a href="http://en.oreilly.com/where2009/public/cfp/45"&gt;Submit a proposal to speak at Where 2.0 2009&lt;/a&gt; by December 2.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/dpUViDm3Ryw" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/dpUViDm3Ryw/call_for_speakers_where_20_200.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-10-24T16:33:03-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/10/call_for_speakers_where_20_200.html</feedburner:origLink></item>
            <item>
         <title>Trends and Technologies in Where 2.0 Webcast on 10/24</title>
<description>&lt;p&gt;If you&amp;#8217;re thinking about &lt;a href="http://en.oreilly.com/where2009/public/cfp/45"&gt;submitting a proposal to speak at Where 2.0 2009&lt;/a&gt;, this live webcast, &lt;a href="http://oreilly.com/emails/whereto-prg.html"&gt;The State of the Geospatial Web&lt;/a&gt; with Andrew Turner might help focus your ideas. Andrew, a Where 2.0 Conference program committee member, will discuss the current evolution of Where 2.0 and how it is affecting the entire landscape of Web 2.0 and next generation applications. The webcast happens on Friday, October 24; the deadline for speaking proposals for Where 2.0 is December 2.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/3qRD36xbCco" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/3qRD36xbCco/trends_and_technologies_in_whe.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-10-16T13:06:17-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/10/trends_and_technologies_in_whe.html</feedburner:origLink></item>
            <item>
         <title>Hanke and Dangermond: "State of the Geoweb"</title>
<description>&lt;p&gt;Check out last year&amp;#8217;s keynote address by John Hanke, Director of Google Earth &amp;#038; Maps and Jack Dangemond of ESRI as they demonstrate the latest in Google geo development. Compare to the geospace technology of today by attending this year&amp;#8217;s Where 2.0 in May 2009 or submitting a proposal to speak.  The Call for Participation is open until December 2, 2008!&lt;/p&gt;
&lt;p&gt;&lt;embed src="http://blip.tv/play/AbfFHQA" type="application/x-shockwave-flash" width="320" height="270" allowscriptaccess="always" allowfullscreen="true"&gt;&lt;/embed&gt;&lt;/p&gt;
&lt;p&gt;See all &lt;a href="http://where.blip.tv"&gt;Where 2.0 Keynote Videos&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/K-xje3tdwyw" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/K-xje3tdwyw/hanke_and_dangermond_state_of.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-10-10T15:09:16-08:00</dc:date>
         <dc:creator>Jackie Hadley, Communications Associate</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/10/hanke_and_dangermond_state_of.html</feedburner:origLink></item>
            <item>
         <title>Where 2.0 2009 Conference Call for Participation Is Open!</title>
<description>&lt;p&gt;O&amp;#8217;Reilly Media has just opened the call for speakers for the &lt;a href="http://en.oreilly.com/where2009/"&gt;2009 edition of Where 2.0&lt;/a&gt;. Program chair Brady Forrest is looking for talks on some of the most interesting and important fronts, including: local search and advertising, reality mining and augmented reality, immersive and 3D imagery, mapping tables, Government 2.0, cartography, and more. Deadline to &lt;a href="http://en.oreilly.com/where2009/public/cfp/45"&gt;submit proposals to Where 2.0 2009&lt;/a&gt; is December 2. &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/g0Jb355UpZU" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/g0Jb355UpZU/where_20_2009_conference_call.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-10-09T08:53:51-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/10/where_20_2009_conference_call.html</feedburner:origLink></item>
            <item>
         <title>Renalid.com: Viva la Google Maps</title>
<description>&lt;p&gt;Renaud Euvrard &lt;a href="http://www.renalid.com/category/where-20/"&gt;reports on the conference and maps Paris &lt;/a&gt; with  Google Maps.  &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/_aekVFTP_3k" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/_aekVFTP_3k/renalidcom_viva_la_google_maps.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-05-30T09:47:16-08:00</dc:date>
         <dc:creator>Maureen Jennings, Conferences Publicist</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/05/renalidcom_viva_la_google_maps.html</feedburner:origLink></item>
            <item>
         <title>GIS User: Job Titles and More from Where 2.0</title>
<description>&lt;p&gt;Glenn Latham &lt;a href="http://gisuser.blogspot.com/search/label/where2.0"&gt;reports on his experiences and observations at Where 2.0, &lt;/a&gt; including some of his favorite job titles. &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/3vwUlxuHECY" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/3vwUlxuHECY/gis_user_job_titles_and_more_f.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-05-29T16:25:49-08:00</dc:date>
         <dc:creator>Maureen Jennings, Conferences Publicist</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/05/gis_user_job_titles_and_more_f.html</feedburner:origLink></item>
            <item>
         <title>TechCrunch: Google Earth Blog's Demo of iPhone Earth</title>
<description>&lt;p&gt;TechCrunch &lt;a href="http://www.techcrunch.com/2008/05/26/demo-of-iphone-earth/"&gt;picked up&lt;/a&gt; on Frank Taylor&amp;#8217;s post about &lt;a href="http://www.gearthblog.com/blog/archives/2008/05/iphone_earth_coolest_thing_i_saw_at.html"&gt;the coolest things he saw at Where 2.0&lt;/a&gt;, including this demo from Gold sponsor Earthscape:&lt;/p&gt;
&lt;p&gt;&lt;object width="425" height="355"&gt;&lt;br /&gt;
&lt;param name="movie" value="http://www.youtube.com/v/_6oqKL2j8eA&amp;hl=en"&gt;&lt;/param&gt;
&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/_6oqKL2j8eA&amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/3PXHbyJfnTQ" height="1" width="1"/&gt;</description>
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         <category>Where 2.0</category>
         <dc:date>2008-05-26T11:34:45-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
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         <title>PBS MediaShift Idea Lab: Any There at Where 2.0?</title>
<description>&lt;p&gt;&lt;a href="http://www.pbs.org/idealab/2008/05/worn-out-by-where-20.html"&gt;Writes Leslie Rule&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;Where 2.0 happened May 12-14 at the San Francisco Airport Marriot just south of the city. This annual event, now in its 4th year, is a strange mix of grassroots geo-enthusiasts and entrepreneurial geo-hackers. Where 2.0 is primarily a developer&amp;#8217;s conference, so the majority of time and certainly the focus was on tools and how they function and less on how these tools are being used. (Or not being used. For the most part, location apps are in beta.) There was definitely the Field of Dream feeling &amp;#8220;build it and they will come.&amp;#8221; The exceptions were the tools and apps in the social activism thread. &lt;/p&gt;&lt;/blockquote&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/eAGpAxbq3sE" height="1" width="1"/&gt;</description>
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         <category>Where 2.0</category>
         <dc:date>2008-05-26T09:17:54-08:00</dc:date>
         <dc:creator>Suzanne Axtell</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/05/pbs_mediashift_idea_lab_any_th.html</feedburner:origLink></item>
            <item>
         <title>Seeing Forests: Where 2.0 2008</title>
<description>&lt;p&gt;Michael Bauer &lt;a href= "http://www.seeingforests.com/where-20-2008/"&gt;provides a thoughtful and detailed summary&lt;/a&gt; on this year&amp;#8217;s conference:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;
A number of other notable presentations included Sam Altman at Loopt, the provider of a mobile location client for different devices and carriers noted their growth, focus on privacy, and the move towards subscription models for mobile location. Sean Gorman from FortiusOne provided an update on the GeoCommons and how its interacting with FreeBase, OpenLocation, and MapMixer. Mok Oh from Everyscape presented looking at the inside of spaces like malls as well using different anonymous individual tracking techniques.&lt;br /&gt;
&lt;/blockuote&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/2iaRM_ss-OU" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/2iaRM_ss-OU/seeing_forests_where_20_2008.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-05-22T13:25:24-08:00</dc:date>
         <dc:creator>Avila Reese - PR Contributor</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/05/seeing_forests_where_20_2008.html</feedburner:origLink></item>
            <item>
         <title>GPS World: Don Blogs from Where 2.0</title>
<description>&lt;p&gt;&lt;a href= "http://lbs.gpsworld.com/gpslbs/article/articleDetail.jsp?id=516674&amp;searchString=where%202.0%202008"&gt;Don Jewell contributes these posts&lt;/a&gt; on his experience at Where 2.0, noting the unique and effective format that this conference follows:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;
It does not matter whether you are the president of Microsoft, the CEO of ESRI, or the president of a two man start-up, you only get 15 minutes and indeed this year some have only 10 and some as little as five minutes to tell their story. But you know it works, because it cuts out all the fluff. In the Marketing Business, one of the first things you learn is that you have to have your elevator speech or your five-minute spiel down pat and that is what we are hearing at Where 2.0 and it is refreshing. None of the fluff, just the Joe Friday facts, ma&amp;#8217;am.
&lt;/p&gt;&lt;/blockquote&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/f_WbtJiWrVY" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/f_WbtJiWrVY/gps_world_don_blogs_from_where.html</link>
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         <category>Where 2.0</category>
         <dc:date>2008-05-22T10:43:02-08:00</dc:date>
         <dc:creator>Avila Reese - PR Contributor</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/05/gps_world_don_blogs_from_where.html</feedburner:origLink></item>
            <item>
         <title>Google Earth Blog: Where 2.0 2008</title>
<description>&lt;p&gt;Great coverage from Frank Taylor at Google Earth Blog:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;
&lt;a href= "http://www.gearthblog.com/blog/archives/2008/05/where_20_day_1.html"&gt;Where 2.0 - Day 1&lt;/a&gt;&lt;br /&gt;
&lt;a href= "http://www.gearthblog.com/blog/archives/2008/05/google_geo_search_api_esri_and_goog.html"&gt;Google Geo Search API, ESRI and Google Collaborate&lt;/a&gt;&lt;br /&gt;
&lt;a href= "http://www.gearthblog.com/blog/archives/2008/05/where_20_2008_day_2_tuesday.html"&gt;Where 2.0 2008 - Day 2 - Tuesday&lt;/a&gt;&lt;br /&gt;
&lt;a href= "http://www.gearthblog.com/blog/archives/2008/05/where_20_2008_day_3_wednesday.html"&gt;Where 2.0 2008 - Day 3 - Wednesday&lt;/a&gt;
&lt;/p&gt;&lt;/blockquote&gt;&lt;img src="http://feeds.feedburner.com/~r/OreillyConferencesWhere20/~4/ndKnfH_E9Co" height="1" width="1"/&gt;</description>
         <link>http://feeds.oreilly.com/~r/OreillyConferencesWhere20/~3/ndKnfH_E9Co/google_earth_blog_where_20_200.html</link>
         <guid isPermaLink="false">http://www.oreillynet.com/conferences/blog/2008/05/google_earth_blog_where_20_200.html</guid>
         <category>Where 2.0</category>
         <dc:date>2008-05-22T10:37:40-08:00</dc:date>
         <dc:creator>Avila Reese - PR Contributor</dc:creator>
      <feedburner:origLink>http://www.oreillynet.com/conferences/blog/2008/05/google_earth_blog_where_20_200.html</feedburner:origLink></item>
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